Hanoi continues promoting its image on CNN in 2019

Saturday, 2019-01-19 11:38:32
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The tourism promotion plan on CNN aims to advertise Hanoi's cultural values, history, the land and people to international viewers.
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NDO - Hanoi will continue its cooperation with the US’s Cable News Network (CNN) in 2019 to advertise its cultural values, history, the land and people of Vietnam’s capital city to international viewers.

The information was released by the Hanoi Department of Tourism at a conference held on January 18 to launch its development tasks for 2019.

Since the tourism promotion plan on CNN was launched in 2017, the American channel has popularised the images of Hanoi through stories on different topics such as culture and sports.

The plan has proven effective as it has attracted great interest and positive responses from TV viewers, visitors, and domestic and foreign media agencies.

The innovative marketing campaign on CNN between 2017 and 2018 helped Hanoi to earn the Best Marketing Campaign Award at the 8th Tourism Promotion Organisation for Asia-Pacific Cities Forum, held in Ho Chi Minh City in June last year.

According to CNN, in 2019, the channel will focus on the city’s heritage values, and the people and culture of Hanoi, while the Formula Race 1 will be the spotlight of the 2020 promotion plan.

In 2018, Hanoi welcomed 26,31 visitors, including more than 6 million foreign arrivals, and reached VND 7.4 trillion in tourism revenue. The figures are targeted to reach 29 million tourists, 7 million foreigners, and VND103.8 trillion respectively in 2019.

The city’s tourism sector will mobilise all available resources and made every effort to improve its infrastructure, enhance human resource, increase tourism links, and develop more policies supporting tourism in order to fulfil the targets.