Ha Giang looks to boost tourism with digital transformation and smart services

Thursday, 2021-01-21 10:01:08
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The signing ceremony between Ha Giang Province, Mobifone and VNAT
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NDO - The northern province of Ha Giang is looking to promote the local tourism industry through digital transformation and smart services in partnership with mobile carrier Mobifone and the National Administration of Tourism (VNAT).

Under an agreement signed on January 20, Mobifone and VNAT will assist Ha Giang to use Mobifone’s Smart Travel system, and increase the promotion of tourism products and useful information to potential travellers.

For its part, Ha Giang will provide data about local destinations, scenic spots, historical sites, culture and food to be incorporated in the Smart Travel system.

The provincial authorities will also support the connection with local organisations and businesses to develop tourism through digital transformation.

The Smart Travel tool features advanced technologies such as virtual reality, augmented reality, big data and online shopping designed to meet the needs of tourists, businesses, service providers and regulators alike.

Through its data collection and analysis services, tourism authorities will be presented with an overview of their local tourism’s advantages and disadvantages so that they can introduce appropriate policies.

On the same day, VNAT also signed an agreement with Ha Giang to help the province create and develop tourism products, promote the brand of Ha Giang tourism and develop the workforce for tourism.

VNAT Director Nguyen Trung Khanh said the cooperation will open new opportunities to boost the tourism of Ha Giang and Vietnam at large in a more effective manner.

He added that digital transformation and smart travel development are the inevitable processes, especially as the Covid-19 pandemic has affected all aspects of life.

For his part, Ha Giang Vice Chairman Tran Duc Quy said that the agreement signing is significant in that it will help the growth of the local tourism industry to be commensurate with its potential.