Vietnam’s national brand up US$12 billion to US$247 billion

Friday, 2019-11-08 12:55:30
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NDO – Vietnam’s national brand in 2019 was valued at US$247 billion by Brand Finance, up US$12 billion (equivalent to 5.4%) compared to 2018.

According to this year’s valuation, Vietnam’s national brand moved up one place from the 2018 rankings to stand 42nd among the 100 world most valuable national brands.

The ranking takes into account factors including value of product brands and large companies in the economy, the Government’s improvements to the business and investment environment and forecasts on GDP growth and import-export growth.

According to the Ministry of Industry and Trade (MoIT), the value of Vietnam’s national brand has edged up eight places over the past three years and is named in the group of strongest national brands.

The result was attributed to Government’s efforts in renewing the business environment, promoting exports and supporting enterprises in addition to the positive forecasts on GDP growth and the Vietnam Value Programme, the MoIT said.

Under the targets sets by the Vietnam Value Programme for the 2020-2030 period, Vietnam expects to have 1,000 products recognised as Vietnam’s national brands, with 100% of Vietnam’s national brands to be promoted and advertised in Vietnam and major export markets.