Organised by Ho Chi Minh City Union of Business Association (HUBA), the five-day expo is one of the activities to celebrate the 51st anniversary of the Association of Southeast Asian Nations (ASEAN) (August 8, 1967 – August 8, 2018) and the third anniversary of the ASEAN Economic Community (AEC) (December 31, 2015 – December 31, 2018), and to welcome The World Economic Forum on ASEAN 2018 (WEF ASEAN 2018) to be held on September 11-13, 2018.

The event is expected to provide a venue for ASEAN enterprises to promote their brands and products, contributing to boosting trade ties and increasing import-export turnovers, said Nguyen Phuoc Hung, vice Chairman and General Secretary of HUBA.

The expo is also consider as an opportunity for enterprises to exchange and promote their brand names and introduce the typical products of the member countries, as well as promoting the image of the countries, culture and people of ASEAN countries in general, and Vietnam in particular, to international friends.

ASEAN businesses at the event have brought various outstanding products at reasonable prices, including clothes, jewellery, health and beauty goods, souvenirs, and food and beverages.