Hanoi Sales Promotion Month 2017 attracts nearly 1,000 enterprises

Sunday, 2017-11-05 12:02:28
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At the opening ceremony, 69 enterprises with 115 products are recognised as favourite Vietnamese brand names.
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NDO - The Hanoi Sales Promotion Month 2017 was launched in Hanoi on November 4, receiving confirmation from nearly 1,000 enterprises operating in the city.

The event was held by the Hanoi Promotion Agency (HPA).

According to the agency's Director Nguyen Gia Phuong, the event aimed to respond to the 'Vietnamese Prioritise Use of Vietnamese Goods' campaign launched by the Politburo and the Hanoi Standing Committee of the campaign.

Nguyen Thi Mai Anh, the HPA's Deputy Director for Trade Promotion emphasised that this is the ninth consecutive year that the Hanoi Sales Promotion Month has been held as one of the largest commercial events in Hanoi.

She also said that a string of activities will be organised during the marketing month with over 1,000 locations offering promotions.

Deputy Chairman of the Hanoi People's Committee Nguyen Doan Toan said the Sales Promotion Month will create opportunities for consumers to buy discounted goods, particularly goods made in Vietnam and have the opportunity to take advantage of sales promotion offered by an array of businesses.

The event is also one of a number of substantial activities in response to the campaign “Vietnamese people prioritiseusing Vietnamese goods”, he added.

He noted that the Sales Promotion Month also offers an opportunity for enterprises to promote and sell their products, contributing to the fostering of production.

Also at the opening ceremony, 69 enterprises with 115 products were recognised as the favourite amongstVietnamese brand names.