Connecting production between Hanoi and provinces

Friday, 2017-11-24 10:56:41
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The most characteristic products from provinces and cities showcased at the event
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NDO – A conference on connecting the supply and demand and trade connections between Hanoi and provinces nationwide in 2017 has been organised by the Hanoi Department of Industry and Trade and the Ministry of Industry and Trade at Hanoi Daewoo Hotel, with the participation of nearly 400 enterprises from provinces and cities across the country.

Representatives of 49 provinces and cities brought to the conference the most characteristic products of their localities, mostly specialties and clean agricultural products. Especially, as opposed to many other conferences on introducing products, the conference has showcased many processed products.

La Fresh, a unit specialising in producing fruit and processed products from Da Lat’s fresh fruits, has introduced its special items, such as strawberry, mulberry and lemon jams, as well as various kinds of fruit juice such as Siamese custard-apple, orange, lemon and dragon fruit, along with some temperate fruits such as berry fruit and lemons, which have been successfully planted and produced. However, the main items that La Fresh sells are processed fruit, as the quantity of fresh fruit for their production is not enough to supply the domestic market.

In many other localities, high quality specialty agricultural products are also often not enough to meet the demand, even in the provincial market not to mention the outside market. Meanwhile, the specialties with lower quality, which are planted on a large scale and sold everywhere with the ‘specialty’ label, have somewhat discouraged consumers. It is also a common occurrence in many localities.

It can be said that in order to bring high quality products to consumers, create prestige, and build trust with consumers, each locality needs to deploy comprehensive measures from creating high-quality production and building local brands to planning marketing plans.

The aim of the conferences is to bring localities and businesses together to introduce their products, sign agreements and affirm their position within the Hanoi market, according to Nguyen Gia Phuong, Director of the HPA.

In particular, Hanoian enterprises need to continue investing in and developing the distribution network in accordance with the wholesale and retail network master plan of the city.

Previously, Hanoi, in coordination with other provinces and cities, has organised activities to connect trade and introduce products, such as Son La goods week in Hanoi, Luc Ngan lychee week in Hanoi, Hung Yen longan festival and a number of conferences on connecting trade connections between Hanoi and Lam Dong.

In addition, Hanoi has also directly introduced specialties of the provinces and cities at the distribution system of foreign enterprises, such as Aeon, Central Group, Coop, Conad, Lotte and Big C, through trade promotion programmes. Meanwhile, the city has also organised programmes to introduce, sell the original price or promote Vietnamese products, such as Luc Ngan lychees, Thanh Ha lychees, Cao Phong oranges, Dak Lak butter, Lang Son custard-apples, and Moc Chau plums, at many supermarkets in the city.

According to Deputy Director of the HPA Nguyen Ngoc Tu, who is in charge of investment promotion, Hanoi also regularly organises progammes to connect producers, scientists, distributors and consumers, which has contributed to stabilising the consumer price index and increasing the total retail sales of goods and services, whilst helping businesses to take initiatives in production and consumption markets, and stabilise input and output, especially seasonal products.

The conference is considered as an opportunity to connect localities and enterprises, step by step elevating the position of the localities’ products in the capital market.